We’ve all seen a David Attenborough documentary, we all know that we can’t carry on how we are for much longer without irreversible impacts to our planet. At the same time, being more eco-friendly is a bit of a pain right now. Firstly, there is so much information out there about what’s right and wrong and lots of differing opinions. Secondly, eco products have a tendency to be more expensive, which can be a hard pill to swallow especially if you aren’t sure how good they actually are. Finally, these products just aren’t that accessible right now. We have some wonderful shops in the UK that are doing amazing things for the eco-friendly movement. The only challenge is, it’s still not as easy as buying on Amazon or popping to your local Sainsburys, Co-op or [insert your preferred supermarket here]. 

If we really do want to make an impact on the planet, everyone needs to do their bit. For everyone to do their bit, we need to make it easy. That’s where we hope to be of assistance. With our simple to use subscription service, transparent explanations and wholesale discounts, we think we check all the boxes required to ensure that more people come together to do what’s right, for the planet, for their community and for their children.

Our promises to you are simple, People, Planet, Pocket. We guarantee that buying our products will be a positive improvement to communities, better for the environment and cheaper than you can buy the products off the shelf.

If you want to learn more about what we do and how we do it feel free to pop us an email:  hello@logicaleco.com




Will Cooper – Founder

Hello, my name is Will and I am the founder of Logical Eco.

I left my job working for Amazon at the end of August after four and a half years to pursue something that was more aligned with my moral compass. Although Amazon is probably the antithesis of the company I am building here, I could not be more grateful for my experience working in one of the biggest companies on the planet. I found some of my best friends in the world there, learnt more than I had ever learned at University and it gave me the confidence to be able to start this venture. Hopefully now I can use this to make a really positive impact on the world and provide you all a bloody fantastic service. 

The name Logical Eco is a play on the word “Ecological” which means it is concerning the environment. I was wide awake at 5am in the morning thinking about a good name for the company and thought, “what’s Eco short for?”, “Ecological”. I then googled the definition of Logical and it came up with: “An example of something that is logical is a carefully reasoned decision that makes sense and is the right course of action.” And I thought to myself, this is exactly what we are trying to do! We are taking a logical approach to being more eco-friendly and therefore becoming the logical choice when you want to start your eco-journey. 

My mum has been using eco-friendly products at home for a long time so she definitely taught me a lot about what’s out there. To be honest the reason why I created this company was because I had a need for it myself and I hope that everyone has a great experience using this service and that you get everything we have promised you.

If you have any suggestions or would like to be involved with us in the future feel free to pop me an email anytime:


Thanks you so much for coming to the website!


Here’s a picture of me with my Grandad with his eyes closed (sorry G-dad).

Lucie Selby – Graphic Design

Lucie is a Freelance Graphic Designer based in Colchester and offers a range of design services to individuals, small businesses and corporate. She graduated with a First-Class Honours degree and has been working in the design industry for 12 years. After leaving London to start a family, she found a much happier balance by working freelance. 

She’s a driven and ambitious person who prides herself upon exceeding client expectations and provides a completely bespoke design service based on the needs of her clients. Her services include; Graphic, Web, Stationery & Interior Design. You can find her at: